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CDS - Simple
Automation
FOR SMEs

We find the manual work in your business and build simple systems to automate it.

What We Build

Simple systems that take work off your plate.

Data Dashboards

Your data probably lives in ten different places. We pull it together into one dashboard so you can actually see what's going on without digging through spreadsheets.

Document Automation

Reports, invoices, proposals — if you're creating the same documents over and over, we can automate it. Your data goes in, finished documents come out.

Lead Finding

We build systems that find potential customers for you. They run in the background, gathering contact details and feeding them straight into your sales pipeline.

Chatbots

A chatbot that actually works. It answers customer questions any time of day, handles the repetitive stuff, and hands off to your team when needed.

Bespoke Solutions

These are examples of what we commonly build. If your problem doesn't fit one of these categories, we can build something tailored to your specific situation. We'll work out exactly what you need in the discovery call.

Websites

Professional websites that look good and work properly. Clean design, fast loading, and built so search engines can actually find you.

How We Work

A straightforward process from first conversation to finished system.

Discovery Call

We start with a conversation. You tell us about your business — what you do, how you do it, and where things feel slower or harder than they should be.

After the call, you send us a short brief: either what you want built, or just your pain points if you're not sure yet. We'll come back with an initial quote so you know the ballpark before we invest time in detailed research.

Understanding Your Business Your Brief Initial Quote

Research

After our call, we dig deeper. We look at your company, your industry, and how similar businesses operate. This gives us a fuller picture beyond what a single conversation can cover.

We're looking for patterns — what's working elsewhere, what opportunities you might be missing, and what makes sense for a business like yours.

Company Deep-Dive Industry Analysis Opportunity Mapping

Planning

Now we map out exactly what needs to happen. What systems to build, where they fit into your workflow, and how they'll actually work day-to-day.

We break everything down into clear steps so there are no surprises. You'll know what we're building, why we're building it, and what order we'll do it in.

System Design Workflow Integration Clear Roadmap

Pre-Execution Call

Before we build anything, we get back on a call. We share what we found during research, walk you through our plan, and explain why we think this approach makes sense.

This is your chance to ask questions, push back, or adjust priorities. We want you fully on board before we start building.

Research Findings Plan Walkthrough Final Alignment

Execution

We build. Working through the plan step by step, we implement each system and make sure it actually works in your environment before moving on.

You'll see progress as we go, not just at the end. And once everything's running, we make sure your team knows how to use it.

Systematic Build Progress Updates Team Handover

Selected Work

Recent projects we've built.

Who We Are

About CDS

We're a small team that builds automation tools for SMEs. We build exactly what you need to drive profitability — and we implement it for you, creating personalised outcomes.

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Our Team

The people behind CDS.

Ross Forrester

Ross Forrester

Founder and product builder. Ross designs and develops all the automation tools, dashboards, and systems that clients use.

Louie Kenney

Louie Kenney

Handles the business side. Louie manages client relationships, coordinates projects, and makes sure everything runs smoothly from your end.

Corey Kenney

Corey Kenney

Works alongside Louie on the client side. Corey helps manage accounts, keeps projects on track, and makes sure you always know what's happening.

Why CDS?

Building What You Need

Companies work with us for personalised outcomes — solutions built specifically for their situation that drive profitability. We handle the implementation, and we're transparent throughout so you know exactly what we're building and why.

Start The Conversation

Get In Touch

If you think we can help, get in touch. We'll have a conversation and see if we're a good fit.

Services

  • Data Dashboards
  • Document Automation
  • Lead Finding
  • Chatbots
  • Bespoke

Company

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